Usability, in terms of the Internet, is the effectiveness, efficiency and satisfaction with which users can achieve tasks on a website. It incorporates many aspects including functionality, structure, information architecture and content. These all affect the ease in which a website can be used by its intended audience. Users look for a website that is easy to learn, easy to use and that helps them achieve their defined goals.
Through a defined process of research, design, and testing Fathom provides customer-centric solutions that focus on user experience to meet the expectation of our clients and their customers’ needs on the web.
Fathom Usability’s experienced Management and Design teams apply a proven process to analyze your website users, and their tasks and goals. Combined with stakeholder goals, the Fathom Team creates a website structure, design and roadmap that improves customer satisfaction as well as provide a measurable return on investment.
Improving the usability of a website can increase sales, reduce customer service calls, and increase customer satisfaction and loyalty.
